Markets are currently crashing. Stock earnings failed to excite the bulls. It's no surprise that these two have precipitated a lot of interest in our services - be it classes or subscriptions. I find myself always disappointed when I have clients who sign up because they lost money with their bets. About 69% of new clients are people looking to recover their losses. It would be nice if that was for clients who organically found their way to Equity Sense.
So why the client preference? It's not a preference thing but more so a quality thing. People who think that we possess the magic formula to regaining their lost capital are truly wrong. For every 10 trades we do, about 6 or 7 are profitable. This means that there will be days where you'll see us lose money. Perhaps we're one of the few out there who will publicly admit this as others would rather keep touting that they never lose.
Let's take the new clients for example. They joined because they lost money trading Apple, Google and Amazon earnings. These are not small losses. Some bet $10K and $20K into options or shares and ended up getting hit really badly. Here we are advertising classes and subscriptions in addition to guides to help retail traders. Most ignore these ads and when they get burned by the markets, that's when they come in and seek help.
Human beings are hardwired to be reactive than proactive. They see advanced study as taxing or a waste. It's that generally laissez-faire attitude towards knowledge and education that prevent a lot of traders from ever succeeding. If these folks only spent the $500 for our guide, they would be gaining $1000 or $2000 after these stock earnings rather than be $8K or $12K in the hole. But alas, regrets come last otherwise it wouldn't be called regret.
With such a big headwind coming, I do hope all of you are prepared for what's to come. I'll tell you this. When the UK voted back in June, my bet was on REMAIN to win. I was hugely wrong but I never lost money as I traded the markets down. I still maintain that Hillary will win - not because she's the best candidate but because the college of electors will favor her over Trump. Ours is the illusion of democracy and not true democracy. If by some stroke of luck Trump does win both the popular and electoral votes, brace yourselves. I hope you know how to short.
And if you are seeking to sign up with us then, don't get sticker shock at our rates because when panic overwhelms the market, you can be sure we'll take advantage of that. Of course, the best case is you pray Hillary wins and you'll never have to hear from me for a few months because everything will be awesome.
Stay happy my friends!
Traders from Equity Sense will be writing on this blog on positions and other market-related things.